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Hi there -- Thanks for your question. When we talk about "conforming," we're referring to the ability of the mattress to closely follow the curves of your body while you're laying on it -- including the ability to adapt to your curves as you move around, change positions, etc. This is generally a desirable feature both from a spinal alignment and pressure relief standpoint. It is also a good match for those people who prefer a more 'hugged' or 'cradled' sensation from a comfort standpoint. When a mattress wears in to the point where this conformance can be seen even when you are not on the mattress, this is called a "body impression." Most people do not consider this to be a desirable outcome, though it is not necessarily detrimental from the standpoint of your spinal alignment and the like. And for those people who prefer a 'hugged' / 'cradled' sensation, it can be considered a positive from this standpoint. I hope that's helpful.
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