Close button Close Menu

Review Sites With Ties to Mattress Companies

Over the past few years, we have witnessed a disturbing trend in the mattress industry. 

First, capitalizing on the success of Casper and others in selling mattresses online, the internet was suddenly flooded with sketchy mattress review bloggers. Many of these were SEO experts who were looking to make a quick buck by publishing sales pitches disguised as unbiased reviews. Thanks to unwitting consumers clicking the links in these “reviews,” these sites have done very well. We think of them as the digital equivalent of the sleazy mattress salesman – though it would be easy to argue that they are even worse, since their success is entirely based on disguising themselves as unbiased experts. Click here to learn how to easily spot an untrustworthy mattress review site.

More recently, the plot has thickened. Mattress companies have started acquiring or funding mattress review websites…! Sometimes there is direct ownership, while in other cases the relationships are more complicated and may even involve holding companies, cross-ownership, common backers, or other complex arrangements. Regardless of the form it takes, we believe that such ties pose an obvious conflict of interest.

For the casual mattress shopper, these connections are extremely unexpected – and in our view, highly relevant to assessing the trustworthiness of the information on that website. As such, it's our opinion that the prominent disclosure of any such ties should be the very first thing that every consumer sees when landing on any page of these websites. Unfortunately, the reality is that their disclosure is typically limited to a single page on the reviewer’s website, if they are even disclosed at all. This trend has become so pervasive that we now estimate that most mattress shoppers end up visiting at least one mattress information site that has corporate ties to a mattress company without even realizing it.

To help make this easier for consumers, we’ve decided to publish the handy list below of mattress information websites that have corporate ties that we believe the average consumer would find relevant when assessing the information on that site. In most cases these sites could easily be misconstrued as fully independent resources, even by a savvy shopper.

We recommend that you bookmark this page so you can refer back to it in case you end up on one of these sites later in your shopping process. It would also be useful to share this page so that any friends who may soon be shopping for a mattress will have this important information too.

 

List of Conflicted Mattress Review Websites:

Website

URL

Notes

Sleepopolis

sleepopolis
[dot] com

Casper financed the acquisition of this site by lending $5 million to the owners of Mattress Clarity in 2017. After an ownership change in 2020, this site is now part of the same company as Mattress Advisor, which has ties to Leesa (see below).

Mattress Clarity

mattressclarity
[dot] com

The owners of this site borrowed $5 million from Casper to acquire Sleepopolis in 2017. After an ownership change in 2020, this site is now part of the same company as Mattress Advisor, which has ties to Leesa (see below).

Mattress Advisor

mattressadvisor
[dot] com

The lead investor in Mattress Advisor and its portfolio of mattress review sites (One Better Ventures) is also the primary investor in Leesa. When the Mattress Advisor website was first launched, it contained a disclosure that has since been removed regarding Leesa's connection to the site.

Best Mattress Brand

bestmattress-brand
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Mattress Nerd

mattressnerd
[dot] com

After an ownership change in 2018, this site is now part of the same company as Mattress Advisor, which has ties to Leesa (see above).

Honest Mattress Reviews

honestmattressreviews
[dot] com

This site is currently owned by a company that is backed by Brooklyn Bedding. Previously, a court ruled that this site failed to disclose a “significant business relationship” with GhostBed.

Sleep Junkie

sleepjunkie
[dot] org

Owned and operated by Amerisleep. In mid-2020, the NAD determined that it is insufficiently clear and conspicuous for consumers visiting Sleep Junkie to know that this site is an "advertising website owned and operated by Amerisleep, a mattress company whose products are being touted on the sites." In response to this ruling, Amerisleep stated that it “agrees to comply with NAD’s modification recommendation and ensure consumers understand that the sites include advertising content."

Sleep Authority

sleepauthority
[dot] com

This site is owned and operated by DreamCloud, LLC, which operates Nectar, DreamCloud, Level, and Awara.

Memory Foam
Mattress

memoryfoammattress
[dot] org

Published by Relief Mart, producer of the Tempflow mattress brand.

Savvy Sleeper

savvysleeper
[dot] org

Owned and operated by Amerisleep. In mid-2020, the NAD determined that it is insufficiently clear and conspicuous for consumers visiting Savvy Sleeper to know that this site is an "advertising website owned and operated by Amerisleep, a mattress company whose products are being touted on the sites." In response to this ruling, Amerisleep stated that it “agrees to comply with NAD’s modification recommendation and ensure consumers understand that the sites include advertising content."

Mattress Inquirer

mattress-inquirer
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

The Best Mattress

thebest-mattress
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep. As of mid-2020, this site redirects to savvysleeper [dot] org, another Amerisleep property (see above).

Slumber Sage

slumbersage
[dot] com

The owners of this site borrowed money from Casper to acquire Sleepopolis.

Mattress-Reviews

mattress-reviews
[dot] com

This site is published by Novosbed, which is prominently disclosed on both the header and the home page.

Top Mattress Choices

topmattresschoices
[dot] com

This site is operated by Helix.

Mattress Journal

mattressjournal
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Memory Foam
Mattress Guide

memoryfoammattress-guide
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

What’s the Best Bed

whatsthebestbed
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Consumer Mattress Reviews

consumer-mattress-reviews
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Best Mattress Online

bestmattressonline
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Best Mattress Reviews

bestmattress-reviews
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Best Mattresses

bestmattresses
[dot] org

This site is operated by Eight Sleep.

 

Of course, these are just the sites we know about. If you aren’t sure about a site, try to search for their domain on whois.com. Trustworthy websites like GoodBed have nothing to hide, and gladly disclose the name of the person and/or company that owns the site. By contrast, if the website is registered privately, this means that the website's owner paid an extra fee to conceal their identity from the public. You’ll be hard-pressed to find any trustworthy websites that are registered privately.

Lastly, note that we did not include hyperlinks to any of these websites. As you may know, links are one of the most important indicators that Google uses to determine which websites should be shown at the top of your search results. Most of these websites already show up very highly in search results, partly on account of links from their corporate sponsors, so we don’t want to add more fuel to that fire.

If you would prefer that these sites not appear at the top of your search results, the best thing you can do is link to other websites that you consider more credible and that cover similar subject matter. We hope you’d agree that GoodBed.com would be a site worthy of your support in this manner. Click here to see more details about how you can help other consumers find trustworthy guidance about mattresses.

 


SHARE THIS PAGE
What size of bed are you looking for?

Not sure? Go to Mattress Size Guide