Our Founder


Michael Magnuson

Michael Magnuson, GoodBed.com

Michael Magnuson is the founder and CEO of GoodBed.com. He started GoodBed in 2008 after a fatefully frustrating mattress shopping experience, through which he saw the need for an independent and personalized guide to help people find the perfect bed. Since then, he has become a passionate consumer advocate and leading champion for transparency in the mattress industry. While becoming a mattress expert was never part of his "life plan," he takes great joy in his ability to help people and reluctantly acknowledges that his 10+ years of experience in testing and studying mattresses, collecting feedback from hundreds of thousands of mattress owners, and designing information and software to guide mattress shoppers may in fact have made him the world's leading independent authority on the subject.

Prior to GoodBed, Michael was a Principal of Waller Sutton Capital, a New York-based private equity firm focused on the media and communication sectors. As an investor, Michael had a particular interest in vertically-oriented digital media companies, similar to what he later built with GoodBed. While at Waller Sutton, he initiated and led the firm’s marketing services practice, and was responsible for the acquisition of Discover Magazine (one of the top consumer science publications, purchased from Disney and later sold to Kalmbach Publishing), as well as the firm’s investments in [x+1] (a provider of leading-edge online marketing optimization services, later acquired by Rocket Fuel) and AAT Communications (then the largest private operator of wireless communications towers, later acquired by SBA Communications). Previously, Michael worked at Time Warner Ventures (a digital media investment fund) and Dean & Company (a boutique strategy consulting firm).

Michael received his MBA from the Stanford Graduate School of Business, as well as a BAS in Systems Engineering from the University of Pennsylvania and a BSE in Finance from The Wharton School.

When he's not working, Michael enjoys playing the piano, exploring new places, being outdoors (especially on a golf course), and most of all spending time with his family. He lives in San Francisco with his wife and two children.


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