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Ray
from Delaware, OH
answered
May 2020
I had the same question and google provided the answer by finding a 2004 article in Furniture World News on 6/9/2004. Here is the link to read the whole short article: https://www.furninfo.com/furniture-industry-news-archive/1781 Here is a quote from the article: Simmons Company has replaced its {old "Five Zones for Your Bones" tagline for BackCare, with a new BackCare message: "The Mattress Built the Way Your Back is Built." Remember that the article is 16 years old and Simmons may have more changes to the name of this product. I have just begun shopping for my new mattress so the name could have changed again.
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