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Hi Holly! First of all, where are you located? There are a lot of really great mattress manufacturers out there that only have products available at retailers in certain areas of the United States/world. Often these smaller manufacturers offer more affordable products because they do not have the massive marketing costs built into their beds like the major manufacturing companies do. As for how to know whether you're being taken advantage of, I recommend a bit of legwork! Go out and find something that feels comfortable to you. It doesn't matter if it's the latest and greatest, shiniest mattress out there that all your friends are raving about if it simply doesn't feel good to you. Take note of what goes in to every mattress that you like (coil count, foams, gels, Eco-fabrics, etc), and PLEASE ask the retail associates at the stores you visit about the differences! Lots of times mattresses made by different companies will be incredibly similar, with only exterior and built-in costs to differentiate them. Make sure you're only paying for features that matter to you. ***Now that I see you're located in Hickory, if you're willing to take the drive out to Boone, there is a wonderful store called Bargain Barn. They have a great assortment of mattresses, AND they happen to carry Carolina Mattress Guild's new line of pocketed coil mattresses called Cool Coil. We combined the pocketed coil and our Cool Breeze gel memory foam for a hybrid sort of mattress that's both supportive and super-comfy. They're 800 coil count, and you'll have a hard time finding a better set of features for the price. Hope this helps!
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