Why is it that all of the retailers for a Sealy Madera Select Plush mattress in full size seem to state that its regular price is $795, whereas they are all selling it for $250 to $350?

asked Feb 23 '14
Anonymous602's gravatar image

Gimmick . "Suggested Retail" is a fantasy price. Find a dealer that doesn't play those mind games.

answered Feb 25 '14
Ernest Shaver's gravatar image
Ernest Shaver ♦
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The best explanation I can offer you is one of my Beducation videos that explains how mattresses are priced and the fallacy behind 50% off sales. I think you'll find it eye-opening and informative.

Good luck!

answered Feb 25 '14
Jeff Scheuer's gravatar image
Jeff Scheuer ♦
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These guys are right. Some retailers like to lie to their customer's by making up the starting price of $2000 --> 75% off to $500 and another 20% off with today's sale price of $300. Really what they mean is $300 is the regular price that we try for everyday.

Don't fall for Consumer Reports' suggestion on don't buy a mattress unless it is marked down 50%. Their advice to you should be don't trust any retailer that says they can save you 50% off the regular price. I find a lot of folks will buy a mattress based on the idea that they are saving money but then they go online later to find out they over paid.

answered Feb 25 '14
Andrew Schlesser's gravatar image
Andrew Schle... ♦
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It's a gimmick, plain and simple. The retailer raises the retail price of the mattress so much that they can afford to run a huge sale (50% off) and still make a killing. It's a game they play to entice you into thinking you're getting a great deal but you actually aren't. You're getting ripped off. This is what hurts local factory-direct companies similar to mine. Consumers come in expecting to get a huge discount because that's what their offering down the street. In reality, our everyday prices are half as much as their top of the line models.

My advice, find a local business who sells/makes mattresses. You'll find better quality and customer service there.

Good Luck


answered Feb 25 '14
Nick Noblit's gravatar image
Nick Noblit ♦
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Asked: Feb 23 '14

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Last updated: Feb 25 '14

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