Gimmick . "Suggested Retail" is a fantasy price. Find a dealer that doesn't play those mind games.

The best explanation I can offer you is one of my Beducation videos that explains how mattresses are priced and the fallacy behind 50% off sales. I think you'll find it eye-opening and informative.

Good luck!

These guys are right. Some retailers like to lie to their customer's by making up the starting price of $2000 --> 75% off to $500 and another 20% off with today's sale price of $300. Really what they mean is $300 is the regular price that we try for everyday.

Don't fall for Consumer Reports' suggestion on don't buy a mattress unless it is marked down 50%. Their advice to you should be don't trust any retailer that says they can save you 50% off the regular price. I find a lot of folks will buy a mattress based on the idea that they are saving money but then they go online later to find out they over paid.

It's a gimmick, plain and simple. The retailer raises the retail price of the mattress so much that they can afford to run a huge sale (50% off) and still make a killing. It's a game they play to entice you into thinking you're getting a great deal but you actually aren't. You're getting ripped off. This is what hurts local factory-direct companies similar to mine. Consumers come in expecting to get a huge discount because that's what their offering down the street. In reality, our everyday prices are half as much as their top of the line models.

My advice, find a local business who sells/makes mattresses. You'll find better quality and customer service there.

Good Luck

NN