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I have been looking at a Beautyrest Recharge mid-line innerspring firm mattress -- the Long Lake luxury firm tight top -- from Sears. It is very comfortable and seems to be what we are looking for. The problem is that while the floor model is the Long Lake (new on the sales floor this spring), when I go to purchase, it's now called the Long Lake II. I can't get an answer about what is different and I am hesitant to purchase something that I have not seen or tried. I am worried that the newer model might be firmer or different then the one tested. Does anyone have any idea of what the changes could be? No one at Sears will give me an answer.

asked Aug 12 '13
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Beth C from West Chester, PA
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Hello -- This is a great question. According to Sears' website, there is no discernible difference in the specifications of these two models (they seem to match up exactly, and even have the exact same weight -- 92.5 lbs).

However, the Long Lake is $1,440 (queen-size, mattress only) while the Long Lake II is only $616 (queen-size, mattress only)!

There is surely a reason for this, but I don't know what it is. Hopefully one of our experts can shed some light on this for us, and also confirm whether or not there is really a difference between them.

answered Aug 12 '13
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GoodBed Help ♦♦
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Original poster here...I contacted Sears again about this. They assured me that there is no difference with the exception of stitching. I then went online and began to purchase the Beautyrest Long Lake II luxury firm and the "chat" box came up. I thought...why not. I asked the same question that I asked above to the Sears chat person. She initially told me the "specs were the same for both mattresses" I asked her to figure out why one was so much more then the other (and why the store was showing me and letting me test the better model but would only let me purchase the lesser one). Here is the answer:

Paris J: I am showing the Beautyrest Recharge Long Lake Luxury Firm Queen Mattress also has a layer of plush comfort foam infused with GelTouch™. Paris J: I am showing the Beautyrest Recharge Long Lake II Luxury Firm Queen Mattress has a innerspring-meets-memory-foam type of mattress. Paris J: Those are the biggest differences.

The stores (2 that I went to) have the Long Lake (with plush comfort foam infused with GelTouch) on the floor to test with the name "Long Lake" but the price and code numbers for the Long Lake II (innerspring-meets-memory-foam type mattress) -- bait and switch. The store tells me they can not order the better mattress - Long Lake - because they are the same thing, just newer name, in their computer - same codes. According to their specs (and the specs online) they are the exact same mattress but with a different covering. The Sears store could only order me the inferior mattress -- and the codes on the better floor model (labeled accurately as the Long Lake) are actually the code for the cheaper mattress. However they are NOT the same quality mattress - even with the same specs, from the same store, with the same name except for a II at the end. In the store they appear to only be able to order the inferior Long Lake II (even though they have the better Long Lake there for testing at the price of the inferior). Online I can order the better mattress that I tested (I believe - but how would I really know???) for double the price. When contacting Sears customer service they say "prices can vary online from the stores" and to "contact the store". The store tells me that the model I am testing is the exact same as the one they are ordering for me even though there is that pesky II at the end of the name - just different cover stitching. They will gladly order me the mattress that is coded the same as the one I tested for the price advertised (but it is NOT the one that I was laying on in the store and they are NOT the same). I talked to managers and also on the phone with Sears and they confirmed that the LONG LAKE (better) is on the floor but will not allow me to purchase that for the price that it is showing. On the phone they are more then willing to sell me the more expensive mattress for the "online" price (double)- but can not honor the price in the store for the mattress that it is sitting on top of (Long Lake) because they can't even do that in their computer (codes automatically revert to Long Lake II).

This is why so many people complain that the mattress they tested in the store was so different from the one they got home - even though they were assured (and they were labeled) as the same mattress. It is a fraud.

answered Aug 13 '13
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Beth C from West Chester, PA
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Wow. Thanks for sharing your experience. It would seem that the person ("Paris J") that chatted with you online was mis-informed, since on the Sears website, both models specifically mention a "layer of plush comfort foam infused with GelTouch".

That said, I certainly can't confirm or refute the things you were told with any certainty. In cases like these, only Sears and Simmons know exactly what is in these beds, since they're made to order by Simmons for Sears. Unfortunately, it seems that as an organization, Sears is either incapable or unwilling to provide a clear answer.

(Aug 13 '13) GoodBed Help ♦♦ GoodBed Help's gravatar image

What does seem clear here is that there is some kind of game going on here with these prices and model names. And you can be sure that this game is not intended to benefit consumers.

The good news is that there are a lot of other mattress retailers out there that want to be straight with consumers. We are trying to create a system that will help you find them.

(Aug 13 '13) GoodBed Help ♦♦ GoodBed Help's gravatar image

Hi Guys, You're all making much too much out of this. This is a marketing ploy that Sears has used for many years, There's no discernible difference between I and II. The I price is now inflated to promote the II. It's really that simple.

answered Aug 13 '13
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Peter Cancelli ♦
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Thanks Peter. That explanation makes sense, and is consistent with just the kind of "games" I was describing.

In terms of how much is made of this, I do realize that games like deceptive price inflation have been commonplace for years, but I don't think that makes them any more acceptable to consumers.

Thanks for helping to set things straight.

(Aug 13 '13) GoodBed Help ♦♦ GoodBed Help's gravatar image

Ya know, Mike, This is just the tip of the iceberg, when it comes to deceptive practices. As deceptive practices go, this is very mild. The industry stinks from the top down. Manufacturers are making lower quality mattresses and covering it up with longer warranties....intentionally fooling the consumer into thinking the quality is better than it is. Retailers, with their price guaranties, "We'll beat anyone's advertised price or your mattress is Freeee!", is one of the biggest BS lines out there. Mike, I could go on and on. This is a thoroughly deceptive industry. Consumers would do well to believe none of what they hear and half of what they see. Half truths and innuendo on the part of the salespeople, presented to a trusting consumer has made worse than any other kind of retailer out there. My advice to consumers: Educate yourselves. Know what you're buying before you buy it. DO NOT rely on the comfort exchange. It's a trap. "It's easier to fool people than it is to convince them they've been fooled" - Mark Twain

(Aug 13 '13) Peter Cancelli ♦ Peter Cancelli's gravatar image

Great quote Peter. :) I completely agree that this is only an isolated example of the kind of deception that goes on.

That said, I'm optimistic that things can work better than they do today. When consumers can get honest answers from honest people, buying a mattress gets a lot less painful. And with a system that allows people to get honest answers, we can give good companies a way to succeed by doing good. This success will be self-reinforcing over time.

It sounds hokey, but with enough consumers demanding an honest dialogue, I believe we can make this industry work better for everyone.

(Aug 13 '13) Michael Magn... ♦♦ Michael Magnuson's gravatar image
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Asked: Aug 12 '13

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