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Review Sites With Ties to Mattress Companies

Over the past few years, we have witnessed a disturbing trend in the mattress industry. 

First, capitalizing on the success of Casper and others in selling mattresses online, the internet was suddenly flooded with sketchy mattress review bloggers. Many of these were SEO experts who were looking to make a quick buck by publishing sales pitches disguised as unbiased reviews. Thanks to unwitting consumers clicking the links in these “reviews,” these sites have done very well. We think of them as the digital equivalent of the sleazy mattress salesman – though it would be easy to argue that they are even worse, since their success is entirely based on disguising themselves as unbiased experts. Click here to learn how to easily spot an untrustworthy mattress review site.

More recently, the plot has thickened. Mattress companies have started acquiring or funding mattress review websites…! Sometimes there is direct ownership, while in other cases the relationships are more complicated and may even involve holding companies or other complex arrangements. For the casual mattress shopper, these connections are extremely unexpected and not necessarily clear. Their disclosure is typically limited to a single page on the reviewer’s website, if they are even disclosed at all. This trend has become so pervasive that we now estimate that most mattress shoppers end up visiting at least one mattress information site that has corporate ties to a mattress company.

To help make this easier for consumers, we’ve decided to publish the handy list below of mattress information websites that have corporate ties to a specific mattress company. In most cases these sites could easily be misconstrued as independent resources, even by a savvy shopper.

We recommend that you bookmark this page so you can refer back to it in case you end up on one of these sites later in your shopping process. It would also be useful to share this page so that any friends who may soon be shopping for a mattress will have this important information too.

 

List of Biased Mattress Review Websites:

Website

URL

Notes

Sleepopolis

sleepopolis
[dot] com

Casper financed the acquisition of this site by the owners of Mattress Clarity.

Mattress Clarity

mattressclarity
[dot] com

The owners of this site borrowed money from Casper to acquire Sleepopolis.

Mattress Advisor

mattressadvisor
[dot] com

Leesa invested in the creation of this site and is a partial owner.

Best Mattress Brand

bestmattress-brand
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Mattress Nerd

mattressnerd
[dot] com

After an ownership change, this site is now affiliated with Mattress Advisor, in which Leesa is a partial owner.

Honest Mattress Reviews

honestmattressreviews
[dot] com

This site is currently owned by a company that is backed by Brooklyn Bedding. Previously, a court ruled that this site failed to disclose a “significant business relationship” with GhostBed.

Sleep Junkie

sleepjunkie
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Sleep Authority

sleepauthority
[dot] com

This site is owned and operated by DreamCloud, LLC, which operates Nectar, DreamCloud, Level, and Awara.

Memory Foam
Mattress

memoryfoammattress
[dot] org

Published by Relief Mart, producer of the Tempflow mattress brand.

Mattress Inquirer

mattress-inquirer
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

The Best Mattress

thebest-mattress
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Slumber Sage

slumbersage
[dot] com

The owners of this site borrowed money from Casper to acquire Sleepopolis.

Mattress-Reviews

mattress-reviews
[dot] com

This site is published by Novosbed, which is prominently disclosed on both the header and the home page.

Top Mattress Choices

topmattresschoices
[dot] com

This site is operated by Helix.

Mattress Journal

mattressjournal
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Memory Foam
Mattress Guide

memoryfoammattress-guide
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

What’s the Best Bed

whatsthebestbed
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Consumer Mattress Reviews

consumer-mattress-reviews
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Best Mattress Online

bestmattressonline
[dot] com

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

Best Mattress Reviews

bestmattress-reviews
[dot] org

Site authors are employees or consultants of One Mall Group, parent company of Amerisleep.

 

Of course, these are just the sites we know about. If you aren’t sure about a site, try to search for their domain on whois.com. Trustworthy websites like GoodBed have nothing to hide, and gladly disclose the name of the person and/or company that owns the site. By contrast, if the website is registered privately, this means that the website's owner paid an extra fee to conceal their identity from the public. You’ll be hard-pressed to find any trustworthy websites that are registered privately.

Lastly, note that we did not include hyperlinks to any of these websites. As you may know, links are one of the most important indicators that Google uses to determine which websites should be shown at the top of your search results. Most of these websites already show up very highly in search results, partly on account of links from their corporate sponsors, so we don’t want to add more fuel to that fire.

If you would prefer that these sites not appear at the top of your search results, the best thing you can do is link to other websites that you consider more credible and that cover similar subject matter. We hope you’d agree that GoodBed.com would be a site worthy of your support in this manner. Click here to see more details about how you can help other consumers find trustworthy guidance about mattresses.

 


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