Serta iSeries Flattery Firm Discontinued Product

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Intelligent Comfort. Individual Support.

Interested in the benefits of gel memory foam but looking for the support of a traditional innerspring? Serta’s new iSeries technology combines our revolutionary Cool Action™ gel memory foam with our Duet™ Coil Individually Wrapped Coil-in-Coil support system. This exclusive combination results in cooling, pressure-relieving comfort plus exceptional individualized support for each sleeper -- a true breakthrough in innerspring mattress technology.

Find the Serta® iSeries™ Mattress Made for You

Whether you prefer a very firm or luxuriously plush mattress, there is an iSeries mattress model built to meet your comfort needs. Visit your local Serta iSeries retailer today to find the one that’s just right for you. Plus, every Serta iSeries mattress is compatible with our Motion Perfect® Adjustable Foundation, for a totally customizable sleep experience.

Serta’s new iSeries technology is now available in Trump Home™ and Perfect Day® by Serta mattresses. Availability varies by retailer, so check with your local Serta retailer for details

Bottom Line Is this a good bed for you?

Fit: Recommended for people who...

Prefer to sleep on their back
Prefer to sleep on their stomach
Prefer only a bit of softness

Function: Rated for its...

Motion Isolation
Pressure Relief

Features: Contains...

  • Gel
  • Innerspring
  • Memory Foam
  • Pocketed Coils
See specs for the Flattery Firm »

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Q&A Flattery Firm

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Model Features Flattery Firm

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Comfort Level:
Surface Type:


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About this Model Flattery Firm

Discontinued (edit this)
Serta iSeries
Model Name:
Flattery Firm

Additional Information Flattery Firm


The Flattery Firm is an unquilted spring core firm mattress model that is part of the iSeries product line manufactured by Serta.


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