Serta iSeries Regard Firm

Intelligent Comfort. Individual Support.

Interested in the benefits of gel memory foam but looking for the support of a traditional innerspring? Serta’s new iSeries technology combines our revolutionary Cool Action™ gel memory foam with our Duet™ Coil Individually Wrapped Coil-in-Coil support system. This exclusive combination results in cooling, pressure-relieving comfort plus exceptional individualized support for each sleeper -- a true breakthrough in innerspring mattress technology.

Find the Serta® iSeries™ Mattress Made for You

Whether you prefer a very firm or luxuriously plush mattress, there is an iSeries mattress model built to meet your comfort needs. Visit your local Serta iSeries retailer today to find the one that’s just right for you. Plus, every Serta iSeries mattress is compatible with our Motion Perfect® Adjustable Foundation, for a totally customizable sleep experience.

Serta’s new iSeries technology is now available in Trump Home™ and Perfect Day® by Serta mattresses. Availability varies by retailer, so check with your local Serta retailer for details

Bottom Line Is this a good bed for you?

Fit: Recommended for people who...

Prefer to sleep on their back
Prefer to sleep on their stomach
Prefer only a bit of softness
Prefer a neutral temp

Function: Rated for its...

Motion Isolation
Pressure Relief

Features: Contains...

  • Pocket Coil
  • Gel
  • Memory Foam
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Prices Regard Firm

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Q&A Regard Firm

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Answered by Serta (9)

Related Questions (1)

Model Features Regard Firm

Support Core:
Comfort Level:
Comfort Type:
Tight Top


Mattress Components:
Special Characteristics:


Overall Build
  • No-Flip

About this Model Regard Firm

Active (edit this)
Serta iSeries
Model Name:
Regard Firm

Additional Information Regard Firm


The Regard Firm is a tight top spring core firm mattress model that is part of the iSeries product line manufactured by Serta.


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