Serta Perfect Day iSeries Initiative Plush Discontinued Product


Insights from Serta Perfect Day iSeries

Get the rejuvenating sleep you need every night for more energy and vitality every day with Perfect Day® iSeries™, a premium Serta mattress collection. The all-new Perfect Day mattresses feature Serta’s revolutionary iSeries™ technology, combining Serta’s finest comfort innovation with our most advanced coil support system.

For the first time, Serta has married our exclusive Cool Action™ Gel Memory foam with our most advanced Duet™ Coil Individually Wrapped Coil-in-Coil Support System. This results in a sleep system with intelligent cradling and cooling comfort at the sleep surface and exceptional individual support for each sleep partner.

Bottom Line Is this a good bed for you?

Fit: Recommended for people who...

Prefer to sleep on their side
Prefer to sleep on their back
Prefer a lot of softness

Function: Rated for its...

Motion Isolation
Pressure Relief

Features: Contains...

  • Gel
  • Gel Memory Foam
  • Innerspring
  • Memory Foam
  • Pocketed Coils
See specs for the Initiative Plush »

Reviews Initiative Plush

The Serta Perfect Day iSeries Initiative Plush mattress model is recommended by 40% of owners on GoodBed (based on 5 ratings).

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Q&A Initiative Plush

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Answered by Serta (10)

Related Questions (2)

Model Features Initiative Plush

Support Core:
Comfort Level:
Surface Type:
Tight Top


Mattress Components:
Special Characteristics:


Overall Build
  • No-Flip

About this Model Initiative Plush

Discontinued (edit this)
Serta iSeries
Serta Perfect Day iSeries
Model Name:
Initiative Plush

Additional Information Initiative Plush


The Initiative Plush is a tight top spring core soft mattress model that is part of the iSeries product line manufactured by Serta.


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