Serta Perfect Day iSeries Initiative Firm


Insights from Serta Perfect Day iSeries

Get the rejuvenating sleep you need every night for more energy and vitality every day with Perfect Day® iSeries™, a premium Serta mattress collection. The all-new Perfect Day mattresses feature Serta’s revolutionary iSeries™ technology, combining Serta’s finest comfort innovation with our most advanced coil support system.

For the first time, Serta has married our exclusive Cool Action™ Gel Memory foam with our most advanced Duet™ Coil Individually Wrapped Coil-in-Coil Support System. This results in a sleep system with intelligent cradling and cooling comfort at the sleep surface and exceptional individual support for each sleep partner.

Bottom Line Is this a good bed for you?

Fit: Recommended for people who...

Prefer to sleep on their back
Prefer to sleep on their stomach
Prefer only a bit of softness
Prefer a neutral temp

Function: Rated for its...

Motion Isolation
Pressure Relief

Features: Contains...

  • Pocketed Coils
  • Gel
  • Gel Memory Foam
  • Memory Foam
  • Innerspring
See specs for the Initiative Firm »

Reviews Initiative Firm

The Serta Perfect Day iSeries Initiative Firm mattress model is recommended by 0% of owners on GoodBed (based on 2 ratings).

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Q&A Initiative Firm

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Answered by Serta (10)

Related Questions (1)

Model Features Initiative Firm

Support Core:
Comfort Level:
Surface Type:
Tight Top


Mattress Components:
Special Characteristics:


Overall Build
  • No-Flip

About this Model Initiative Firm

Active (edit this)
Serta iSeries
Serta Perfect Day iSeries
Model Name:
Initiative Firm

Additional Information Initiative Firm


The Initiative Firm is a tight top spring core firm mattress model that is part of the iSeries product line manufactured by Serta.


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