Serta iComfort Directions Reinvention


Insights from Serta iComfort Directions

Every iComfort mattress features our breakthrough Cool Action™ Dual Effects® Gel Memory Foam. This is the world’s first material to infuse both our MicroSupport® and MicroCool+™ gels into premium memory foam for an extremely comfortable and supportive sleep surface while helping to reduce the heat build-up that can be associated with memory foam mattresses. 

You can choose from a variety of models ranging in feel from luxuriously plush to extra-firm, and every iComfort mattress is compatible with a Serta Adjustable Foundation for customized comfort and support.

Bottom Line Is this a good bed for you?

Fit: Recommended for people who...

Prefer to sleep on their side
Prefer to sleep on their back
Prefer a lot of softness

Function: Rated for its...

Motion Isolation
Pressure Relief

Features: Contains...

  • Foam
  • Gel
  • Gel Memory Foam
  • Latex
  • Memory Foam
See specs for the Reinvention »

Reviews Reinvention

The Serta iComfort Directions Reinvention mattress model is recommended by 50% of owners on GoodBed (based on 4 ratings + 1 review).

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Recent Complaints Reinvention

  • Comfort: Just right
  • Support: Poor
  • Durability: Much worse
  • Pressure relief: Often
  • Temperature: Too hot
Edge Support
Firm Comfort
Motion Isolation
Overall Comfort
Overall Durability
Overall Support
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Overall Value

Official Response

By Serta Care from Serta on September 21, 2015

We are sorry to hear you aren't pleased with your mattress. Serta stands 100% behind the warranty. If there is a manufacturing defect, the mattress will be replaced. For reference, please see our warranty brochure:

Q&A Reinvention

See questions from other mattress shoppers

Answered by Serta (10)

Model Features Reinvention

Comfort Level:
Surface Type:


Mattress Components:
Special Characteristics:


Overall Build
  • No-Flip
  • Mattress Thickness: 12.5"

About this Model Reinvention

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Serta iComfort
Serta iComfort Directions
Model Name:

Additional Information Reinvention


The Reinvention is an unquilted soft mattress model that is part of the iComfort product line manufactured by Serta.


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