{"id":316,"date":"2012-04-16T17:19:26","date_gmt":"2012-04-17T00:19:26","guid":{"rendered":"http:\/\/www.goodbed.com\/mattress-blog\/?p=316"},"modified":"2012-05-07T00:05:19","modified_gmt":"2012-05-07T07:05:19","slug":"using-consumer-reviews-to-grow-your-mattress-business-by-word-of-mouth","status":"publish","type":"post","link":"https:\/\/www.goodbed.com\/insights\/using-consumer-reviews-to-grow-your-mattress-business-by-word-of-mouth\/","title":{"rendered":"Using consumer reviews to grow your mattress business by word of mouth"},"content":{"rendered":"
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The best advertising in the world has always been “word of mouth” from real customers. But in today’s digital world — where over 85% of mattress shoppers research their purchase on the internet, and more than 2 of every 3 relies on reviews to help them make their purchase — conventional word of mouth is no longer enough.\u00a0 Today, you need to build online ‘advocates’ by making sure that your happy customers are sharing their experience on the web — and, in a place where active mattress shoppers will find it and trust it.<\/p>\n

Much has been written about the critical importance of “monitoring” your online reputation — but online reputation is not just about playing defense.\u00a0\u00a0 Increasingly, smart businesses are getting proactive with their online reputation by actually encouraging<\/span>* their customers to submit reviews<\/em>.<\/p>\n

Why would you encourage your customers to submit reviews of your products or stores?\u00a0 There are two extremely important reasons:<\/p>\n

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  1. Greatly increase your chance of getting reviews from happy customers.<\/strong>\u00a0 Fortunately, happy customers vastly outnumber unhappy customers.\u00a0 Unfortunately, unhappy customers are much more naturally inclined to submit reviews — especially in the mattress category.\u00a0 Net, unless you encourage your happy customers to share their experience, their perspectives will not be accurately represented in your online reputation.<\/li>\n
  2. Products and stores that have been reviewed get more business.<\/strong>\u00a0 Consumer reviews have long been proven<\/a> to<\/a> increase<\/a> sales<\/a> (even negative<\/a> reviews<\/a> are better than no reviews, especially for brands that are less well-known<\/a>).<\/li>\n<\/ol>\n

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    So, how can you turn your happy customers into valuable online advocates for your products or stores?\u00a0 Here are some helpful tips on that:<\/p>\n