{"id":24,"date":"2009-07-01T21:41:09","date_gmt":"2009-07-02T04:41:09","guid":{"rendered":"http:\/\/www.bestbedguide.com\/mattress-blog\/?p=24"},"modified":"2009-07-01T21:41:09","modified_gmt":"2009-07-02T04:41:09","slug":"green-mattresses-are-industry-standards-on-the-way","status":"publish","type":"post","link":"https:\/\/www.goodbed.com\/insights\/green-mattresses-are-industry-standards-on-the-way\/","title":{"rendered":"Green mattresses — are industry “standards” on the way?"},"content":{"rendered":"
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One of the most challenging aspects of shopping for any organic product is sorting through the flowery marketing language to determine how the underlying ‘green’-ness of the products actually compare.\u00a0\u00a0 It seems that all marketers are smart enough to apply the key buzzwords in generous proportions — green, sustainable, eco-friendly, environmentally safe, 100% natural, etc. — as they know these are words you want to hear. \u00a0 But what do these terms really mean, and do they mean the same thing to each different manufacturer and retailer as they mean to you?\u00a0 The ultimate irony is that while these messages aim to convince you that a certain product is the best, they often inadvertently make each product sound the same as all the rest.<\/p>\n

Unfortunately, organic mattresses are not immune to this problem.\u00a0 In fact, due to the relative nascence of the green mattress trend, this problem may be even more pronounced in the organic mattress industry, where manufacturers are still experimenting with new natural mattress materials, and everyone is still deciding what makes a mattress truly ‘organic.’<\/p>\n

Thankfully, there may be light at the end of this tunnel — the Specialty Sleep Association recently convened a group of leading organic mattress manufacturers to begin developing a set of standard terms and definitions for describing organic mattresses.\u00a0 The initial meeting of this group took place in May and included discussions of everything from labeling to manufacturing processes to certifications.\u00a0 At Best Bed Guide, we applaud this initiative, and look forward to tracking the progress of this group in the future.<\/p>\n

That said, while this meeting represents an important step forward for the mattress industry, be aware that this will inherently be a lengthy process.\u00a0 This is a collaborative effort, which requires the cooperation of over a dozen mattress industry participants, most of whom are competitors with their own entrenched interests and agendas.\u00a0 Reaching voluntary consensus among this group will be inherently challenging, as will enforcing behavior changes based on the ultimate outcome of this process.\u00a0\u00a0 As such, we expect it will still be some time (quite possibly years) before consumers begin reaping the benefits of this initiative.\u00a0 For anyone that is currently in the market for a green mattress, this is probably too long to wait.\u00a0 However, when it comes to providing consumers with a clear set of standards and definitions for organic mattresses, I think we can all agree that it’s better late than never.<\/p>\n","protected":false},"excerpt":{"rendered":"

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TweetOne of the most challenging aspects of shopping for any organic product is sorting through the flowery marketing language to determine how the underlying ‘green’-ness of the products actually compare.\u00a0\u00a0 It seems that all marketers are smart enough to apply the key buzzwords in generous proportions — green, sustainable, eco-friendly, environmentally safe, 100% natural, etc. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,5],"tags":[11,16,17,18],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-mattress-industry","category-organic-mattresses","tag-green","tag-mattress-industry-standards","tag-natural","tag-organic"],"_links":{"self":[{"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goodbed.com\/insights\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}