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Best Black Friday + Cyber Monday Mattress Sales
Our Top Picks for Discounts and Coupons

Last updated on June 22, 2022

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Black Friday mattress sales for 2021 are now in full swing! In recent years, Black Friday and the adjacent Cyber Monday have become one of the best times to save money on a mattress purchase – but on any given holiday, some retailers offer much better deals than others. So we've parsed all the online mattress sales and discounts for both Black Friday and Cyber Monday (consolidating them into a single list) and compared each one to the best deals we've seen from that brand over the entire year. The ranked list below shows you which brands are really offering the most unique discounts right now. We'll continue to update this list as new sales are announced.



What are the best Black Friday and Cyber Monday mattress sales in 2021?

Shopping Locally: If you'd prefer to shop at a local store or try your mattress before buying it, make sure to check whether there is a GoodBed Trusted Retailer in your area. We've hand-picked these stores for their great service and prices. And perhaps best of all, we'll give you an extra $50 Cash Back (free!) if you shop at any of these stores. This Cash Back comes from us – so is on top of any and all Black Friday discounts and/or sale prices that you get from the store – and is a deal you can't get anywhere else. All you need to do is get a Cash Back Code from before making your purchase, which you will then use to redeem this offer after your purchase.

Shopping Online: For shopping the online mattress brands, scroll down for a curated a list of the best deals we're seeing over the Black Friday 2021. We've been tracking the mattress category longer than anyone, so unlike any other list, ours is sorted based on how good each deal is relative to the best deals that brand has offered over the past year. Of course, this list includes only the most noteworthy mattress deals available right now, so if you're looking for the best available deal on a brand that isn't shown here, click here to see the full list of all the online mattress deals available right now. If you've taken the GoodBed Quiz, that list will even be de facto sorted in order of which brands are the best match for your personal mattress requirements.


Black Friday / Cyber Monday 2021 is the BEST time to shop these mattress brands:

These deals are better than anything we've seen from these brands during the past year (and in most cases, ever).


(GhostBed Classic review; GhostBed Luxe review)
  • What: 30% OFF mattresses + 40% mattress+ foundation (or adjustable base) bundles.
  • Why: GhostBed has never offered this deal, which amounts to a free foundation or adjustable base compared to regular pricing.


(Bear review; Bear Hybrid review)
  • What: Get 25% OFF any Bear order (site-wide) + 2 FREE Cloud pillows + FREE Sheets ($250 total value) with purchase of any size mattress.
  • Why: This is by FAR the best holiday sale we've ever seen from Bear.

Eight Sleep

(Eight Pod review)

  • What: Get $250 OFF any size Pod Pro mattress + $100 any Pod Cover.
  • Why: This is one of the best deals we've seen from Eight Sleep.

Cocoon by Sealy

(Cocoon review)
  • What: Get 35% OFF with purchase of any size Cocoon Chill or Chill Hybrid mattress + FREE sheets and pillows
  • Why: This deal beats the one that Cocoon has been running earlier this year.


(Leesa review; Leesa Hybrid review)
  • What: Get $300-$600 OFF Legend, $150-$300 OFF Hybrid, $100-$200 OFF Original (depending on size). Plus, 2 FREE down alternative pillows with any mattress (no code needed). Or, get 15% OFF site-wide (code: GOODBED).
  • Why: These deals vary by size, but are generally Leesa's best of the year.


(Layla review)
  • What: Get $200 OFF any size Hybrid mattress ($150 OFF any Memory Foam) + 2 FREE Pillows with any size mattress. Additional discounts on bundles.
  • Why: The bonus gifts make this dollars-off deal sweeter than past deals from Layla.

Brentwood Home

(Oceano review; Cedar review)
  • What: Get $200 OFF any size Cedar Natural Lux or Oceano Hybrid (use code: BFBEST) + $100 OFF any size Hybrid Latex or Crystal Cove mattress (use code: SHOPBF) + 10% OFF Crystal Cove (use code: CYBER10). Or get 15% OFF anything site-wide (use code: GOODBED15) — you pick!
  • Why: This is a great lineup of deals from this brand.


(Birch review)
  • What: $400 OFF + 2 FREE Eco-Rest Pillows with purchase of any size Birch mattress.
  • Why: This is DOUBLE the usual holiday deal from Birch.


(BedInABox overview)
  • What: Get 20% OFF with purchase of any size BedInABox mattress (except the Essential) + FREE throw blanket with purchase. Plus, get 30% OFF when you bundle a mattress and adjustable base.
  • Why: This is the best discount we've seen from BedInABox

Charles P. Rogers

  • What: Get up to $800 OFF with purchase of a Charles P. Rogers mattress, on top of already discounted sale prices.
  • Why: Depending on the model, some mattresses end up 50% off when the sale price is combined with the extra Black Friday deals.

5 Little Monkeys

(5 Little Monkeys review)
  • What: Get $100 OFF with purchase of any 5 Little Monkeys Sleep System – which includes a 5 Little Monkeys mattress + FREE Pillow + FREE Mattress Protector.
  • Why: This is the best sale we've seen from this children's mattress brand.


  • What: Get 25% OFF any Lifestyle, Performance, or Wholebody mattress + 2 FREE organic pillows. Hybrid mattresses excluded
  • Why: This beats Essentia's best deals from the past year.


Black Friday / Cyber Monday 2021 is a GREAT time to shop these mattress brands:

These deals are on par with the biggest discounts we've seen from these brands during the past year.


  • What: Get $1,250 OFF bedroom mattresses + a FREE Luxury Sheet Set. Plus, 25% OFF all Toppers, Pillows, Bedding and Beds.
  • Why: PlushBeds saves its big discounts for the biggest holidays, and this deal is the best one we've seen from them.

Nest Bedding

(Owl Natural Latex Hybrid review; Quail Love & Sleep review)
  • What: Get 20% OFF organic latex, organic hybrid latex and Finch natural latex mattresses + 10% OFF Love & Sleep (Quail) + up to $850 OFF Sparrow Signature Hybrid & Owl Natural Latex Hybrid
  • Why: This is a solid, though complex deal from Nest, with a straight up 20% or 10% on certain models, and a sliding discount depending on size for other models.

Brooklyn Bedding

(Signature review; Aurora review; Plank review; Titan review; EcoSleep review)

  • What: Get 25% OFF any online order (sitewide) from Brooklyn Bedding – including mattresses, pillows, and more.
  • Why: This is a now-standard holiday deal from Brooklyn Bedding


(Purple review; Purple Hybrid Premier review)
  • What: $400 OFF Hybrid Premier 3 and 4 + $200 OFF Hybrid, + up to $100 OFF Purple and Purple Plus.
  • Why: This is one of the best deals we've seen from Purple in the past year.

Tuft & Needle

(T&N review; Mint review)
  • What: 15% OFF any size Original or Mint mattress + 20% OFF any size Hybrid mattress.
  • Why: This is the deepest Black Friday discount we've seen from this brand.


(Adapt overview; ProAdapt overview; LuxeAdapt overview; Breeze overview)
  • What: Get $300 OFF any size LuxeAdapt or ProBreeze or LuxeBreeze mattress + $200 OFF any size Adapt or ProAdapt mattress + $200 OFF Ergo Smart Bases and Ergo Extend + $100 OFF Power Base
  • Why: This is a great and rare line-up of discounts from Tempur-Pedic, especially for the Adapt and ProAdapt


(Spindle review)
  • What: Get $400 OFF any size Spindle mattress.
  • Why: This is the deepest discount we've seen from this latex brand.

Latex For Less

  • What: Get $175 OFF any size mattress from Latex for Less.
  • Why: This lines up with the best deals offered by Latex for Less at other major holidays.


(Happsy review)
  • What: Get $250 OFF with purchase of any size Happsy mattress.
  • Why: This is the best discount we've seen from this already affordable certified organic mattress brand.


  • What: Get 20% OFF any size Amore mattress + up to 2 FREE pillows ($60 value each) + FREE copper-ion fabric upgrade ($100 value) + $30 accessory bonus (code: GREEN30) + FREE tax (except in IL).
  • Why: This matches the best deals we've ever seen from Amore.
  • How: Click here (no code needed except as noted above).

Eco Terra

  • What: Get $150 OFF any size Eco Terra mattress.
  • Why: This matches Eco Terra's best holiday sales.

Sleep EZ

  • What: Get $500 OFF + 2 FREE pillows with purchase of any size Organic, Natural, Hybrid or Roma latex mattress from Sleep EZ. Plus, 20% OFF all mattress toppers.
  • Why: We've seen this deal from Sleep EZ before, but only at the biggest holidays.


  • What: 30% OFF + 2 FREE pillows ($130 value) with purchase of any size Amerisleep mattress.
  • Why: This sale is typical of Amerisleep's major holiday discounts.


  • What: Get 15% OFF with purchase of any size mattress from Keetsa.
  • Why: This matches the best deals we've seen from Keetsa.

Big Fig

  • What: Get $300 OFF with purchase of any size Big Fig mattress.
  • Why: We also saw this dollars-off deal at the other major holidays this year.


Black Friday / Cyber Monday 2021 is a GOOD time to shop these mattress brands:

These deals are on par with the discounts that these brands offer throughout most or all of the year. In other words, they're not as rare as the deals listed above, but still as good as you can get for these brands.


(Saatva review; Saatva Solaire review; Saatva HD review)
  • What: Get 10% OFF on purchases over $925 and 15% OFF on purchases over $2,750.
  • Why: This site-wide deal is a good bonus, but not the best we've seen from this brand.


(Puffy review; Puffy Lux review)
  • What: Get $300 OFF any size mattress + a FREE pillows, mattress protector, and sheets
  • Why: This is a discount Puffy runs pretty much continuously.


(WinkBed review; WinkBed Plus review)
  • What: Get $300 OFF any WinkBeds mattress in any size + FREE pillows, sheets, and mattress protector
  • Why: This deal goes above-and-beyond their usual $300 holiday sale by adding $400 worth of accessories as a bonus.


(Casper review; Wave review; Element review)
  • What: Get 15% OFF all mattresses (except Element) + 10% OFF sheets, pillows, and other select accessories.
  • Why: This rivals or beats the best set of discounts we've ever seen from Casper.

My Green Mattress

  • What: Get $225 OFF any size Natural Escape and Hope latex mattress + $150 OFF any size Kiwi, or Pure Echo mattress + 10% OFF crib mattresses and accessories
  • Why: This is one of the biggest sales that My Green Mattress has had this year.


(Helix Plus review)
  • What: $200 OFF purchases $1750+ (code: BFSALE200), $150 OFF $1250+ (BFSALE150), or $100 OFF any mattress (BFSALE100) + 2 FREE Pillows.
  • Why: This deal has been available on a number of other holidays this year, but is still Helix's best discount.

Loom & Leaf

(Loom & Leaf review)
  • What: Get 10% OFF any size Loom & Leaf mattress
  • Why: This is a solid discount from a brand that rarely has big sales, but it's not the best we've seen from them.


(Awara review)
  • What: Get $200 OFF any size Awara mattress + FREE pillows, mattress protector, and sheets + Awara will plant 10 trees for every mattress sold.
  • Why: Even without the feel-good aspect of the trees, this is very nearly Awara's best discount ever.


(DreamCloud review)
  • What: Get $200 OFF + 2 FREE pillows + a mattress protector + sheets with purchase of any size DreamCloud mattress.
  • Why: This sale is not necessarily limited to the Thanksgiving season, but is DreamCloud's best discount.


(Zenhaven review)
  • What: Get 10% off any size Zenhaven mattress.
  • Why: This discount has been available at numerous points this year, but is still the biggest discount ever for this latex mattress brand made by Saatva.


(Allswell review)
  • What: Get 20% OFF site-wide at
  • Why: This is the best deal we've seen from Allswell, and it's good on everything.


(Aviya review)
  • What: Get $200 OFF any size Aviya mattress.
  • Why: This deal is available only if you opt in for their newsletter


(Novosbed review)
  • What: Get $100 OFF any size Novosbed mattress.
  • Why: The best discount Novosbed offers, and an exclusive code for GoodBed readers.


Black Friday 2021 is an OKAY time to shop these mattress brands:

These deals aren't as good as other discounts we've seen from these brands during the past year, but they'll still save you some money.


(Avocado review)
  • What: $300 OFF any Organic Luxury Plush (code: BFBLISS) + $200 OFF any All-Latex (code: GOODBED) + $125 OFF any Green or Vegan (code: SAVEBIG)
  • Why: This is a good deal, available on any size Avocado mattress.


(Original 10" review; Signature 12" review)
  • What: Get $150-$250 OFF Nolah Original 10", $250-$300 OFF Nolah Signature 12", $700 OFF Nolah Evolution 15", $600 OFF Nolah Natural 11", and $500 OFF Nolah Nurture 10"
  • Why: This deal has not been terribly rare this year, but matches Nolah's best discounts.

Boll & Branch

  • What: Get 20% OFF sheets and bedding from Boll & Branch.
  • Why: This deal doesn't include Boll & Branch mattresses



How to Shop the Black Friday and Cyber Monday Mattress Sales

One of the biggest mistakes shoppers make when trying to save money is to buy a bed because it’s on sale, only to discover later that it doesn’t suit their personal needs and preferences – this is probably the most common way to waste money when buying a mattress. So, before hitting the stores or poking around the online sales, you’ll save time and frustration by arming yourself with a short list of mattress brands and models that are going to fit your personal support needs, comfort preferences, and features priorities. Out of the many hundreds on the market, only a handful are going to stand above the rest in terms of how well they do that...

To quickly narrow the field down to the options that will best meet your unique needs, begin by taking our personalized Mattress Match Quiz. This sophisticated quiz will ask about your relevant physical characteristics, preferred sleeping positions, and health needs, as well as your comfort and feature preferences. Why? Because mattresses are highly personal, so no mattress can be a good match for everyone. For example, a mattress that’s awesome for a 225-pound stomach sleeper will often result in pain and discomfort for a 150-pound side sleeper, and vice versa. Taking this 3-minute quiz is the best way to shop across brands and stores to quickly and easily hone in on the products that merit further research for you. From there, check out our in-depth editorial coverage of those products to determine which ones are really the best for you. Once you've narrowed down to a personal mattress short-list, then you can shop for the best available deal right now, or use guides like this to gauge whether it might make more sense to come back here some time in the next couple months to complete your purchase.


How to Save Money on Your Mattress While Supporting GoodBed

Using the links and/or discounts on this site is the best way to both save yourself money and support the independent mattress information that GoodBed provides for consumers (at no cost to you). We think of this as your way to 'vote' for the information that you found helpful in making your purchase. So if you decide to purchase online, and found GoodBed's unbiased information and mattress matching expertise to be helpful in making your choice, we hope you'll consider coming back to when you're ready to buy to ensure that your last click to the retailer's website is through one of the links on this site.  And if you decide to purchase from a GoodBed Trusted Retailer, please remember to come back here afterward to claim your $50 Cash Back reward.

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