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Serta

Serta - At a Glance

We Make the World’s Best Mattress

A Bedding Brand Leader

Serta is one of the most recognized and trusted brand names among consumers everywhere. Formed in 1931, Serta is the second largest selling mattress brand in the United States and the manufacturer of the best-selling premium mattress in the United States, the Perfect Sleeper®. Retailers have ranked Serta as a leader in product quality. Consumers have ranked Serta as the #1 mattress brand for Comfort, Quality and Owner Satisfaction. (Source: Arbor Strategy Group, 2007).

The Counting Sheep

Serta launched the Counting Sheep national campaign in 2000 and it has been a success with consumers nationwide ever since. In 2008, the Serta Counting Sheep were selected by Advertising Week as the Advertising Icon of the Year. The reluctant brand icons were later immortalized in the Advertising Icon Hall of Fame.

Our Product Portfolio

Serta is proud to offer a variety of innovative products with today’s most advanced comfort and support features. The Serta product portfolio includes:

  • The Serta Perfect Sleeper®: The best-selling premium mattress in the United States, and the first official mattress of the National Sleep Foundation.
  • The iComfort® Sleep System by Serta®: The world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel.
  • Trump Home™ by Serta®: A collection of innerspring and specialty mattresses inspired by the upscale lifestyle of Donald Trump and the Trump Empire.
  • Perfect Day® by Serta: Serta’s top-of-the-line mattress collection designed for a rejuvenating sleep experience.
  • Sertapedic®: Designed to deliver the comfort and quality of Serta at exceptional values.

For more information, visit us at www.serta.com.


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Serta Mattress Lines

Product Line Support Type Tags Price Reviews
iComfort Foam Gel, Gel Memory Foam, Memory Foam 3$$$ 2.80952380952
(42 reviews)
Perfect Sleeper Innerspring Innerspring, Pocket Coil 0 2.58333333333
(12 reviews)
Perfect Day Innerspring Innerspring 4$$$$ 1.8
(5 reviews)
Bellagio at Home Innerspring Innerspring 2$$ 2.66666666667
(3 reviews)
Trump Home Varied Innerspring, Latex, Memory Foam 3$$$ 3.33333333333
(3 reviews)
Trump Home Luxury Innerspring Innerspring 4$$$$ 1.0
(3 reviews)
Perfect Day iSeries Innerspring Gel Memory Foam, Hybrid, Innerspring, Pocket Coil, Ultimate Hybrid 0 3.5
(2 reviews)
iSeries Innerspring Gel, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 4$$$$ 2.0
(2 reviews)
Paula Deen Home Innerspring Innerspring 2$$ 5.0
(2 reviews)
Sertapedic Innerspring Innerspring 0 2.0
(1 review)
America's Mattress Innerspring Innerspring 0 0
Bellagio iSeries Innerspring Gel, Gel Memory Foam, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 0
Crib Innerspring Innerspring 0 0
Nature's Signature Innerspring Innerspring, Organic Materials 0 0
Nickelodeon Varied Innerspring 0 0
Perfect Sleeper Elite Innerspring Innerspring 3$$$ 0
Perfect Start Innerspring Innerspring 4$$$$ 0
Pro Comfort Innerspring Innerspring, Memory Foam 2$$ 0
Smart Choice Innerspring Innerspring 2$$ 0
iComfort Directions Gel, Gel Memory Foam, Memory Foam 3$$$ 0
Trump Home iSeries Innerspring Coil in Coil, Gel, Gel Memory Foam, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 5$$$$$ 0
Natural Start Organic Materials 0 0
DreamHaven Innerspring Innerspring 0 0
See discontinued Serta lines

Select Models Serta

Model Name Support Type Tags Reviews Comfort
Bradbury Plush
Innerspring Coil in Coil, Gel, Gel Memory Foam, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Firm Tight Top
Bradbury Firm Innerspring Coil in Coil, Gel, Gel Memory Foam, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Firm Tight Top
Recognition Super Pillow Top Foam Gel, Gel Memory Foam, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Plush Firm
Flattery Firm Innerspring Coil in Coil, Gel, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Firm
Grandstand Super Pillow Top Innerspring Coil in Coil, Gel, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Extra Plush Pillow Top
Trevi Plush Innerspring Coil in Coil, Gel, Gel Memory Foam, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Plush
Pergola Luxury Firm Innerspring Coil in Coil, Gel, Gel Memory Foam, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Firm
Albana Firm Innerspring Foam Encasement, Innerspring, Memory Foam, Pocket Coil 0 Firm Tight Top
Elegant Dreams Innerspring Gel, Gel Memory Foam, Innerspring, Memory Foam, Pocket Coil 0 Firm Tight Top
Atrium Innerspring Coil in Coil, Gel, Gel Memory Foam, Hybrid, Innerspring, Memory Foam, Pocket Coil, Ultimate Hybrid 0 Plush Firm

See all Serta mattress models →

Reviews Serta

Do you have something to say about your Serta mattress? Write a Review!

Review Summary Serta

Overall Rating


(based on 100 reviews)

Serta mattresses are recommended by 34 of our 100 reviewers.

Ratings Breakdown

Green: Positive Red: Negative

Praise

People who are happy with their Serta mattress frequently praise Support and Other Features.

  • Comfort
    80%

    Firm Comfort
    Temperature Control
    Soft Comfort

  • Support
    50%

    Firm Support

  • Other
    25%

    Customer Service
    Motion Isolation

  • Value
    15%

    Price

  • Durability
    13%

Complaints

People who are unhappy with their Serta mattress frequently complain about Surface Integrity and Support.

  • Durability
    67%

    Surface Integrity
    Long-Term Support
    Product Quality

  • Other
    60%

    Warranty Claims
    Retailer Service

  • Support
    37%

    Center Support

  • Comfort
    33%

    Temperature Control

  • Value
    12%

    Price


This seems interesting. Is there more?
Yes! Learn more about this product in the full Reviews Report for Serta »

Read the full Reviews Report for Serta!


Recent Praise Serta

“Might be 5 stars depending on when/if the smell subsides.”

  • Comfort: Just right
  • Support: Excellent
  • Durability: Same
  • Pressure relief: Excellent
  • Temperature: Just right
Pros:
Comfort.
Cons:
Smell.
  • The Acumen model
  • The iComfort product line
  • Purchased less than a month ago

Has a synthetic odour. I see lots of people complaining. They are also likely don't leave the house without a helmet on. Otherwise incredibly comfortable for this very picky sleeper.


“Only one night but holy cow!”

  • Comfort: Just right
  • Support: Excellent
  • Durability: Don't know
  • Pressure relief: Excellent
  • Temperature: Just right
Pros:
Comfort, Dual Comfort, Firm Comfort.
Cons:
None

I hope I don't eat my words but that was the best night of sleep I have had in quite some time. My wife and I have been married for 20 years - our old mattress was 16 years old and a high-end expensive one when we bought it.

We both slept all the way through the night, never even getting up for a drink of water or anything. We tried to remember when that has EVER happened and we couldn't think of another time. My wife said "Did I snore?" I said "How would I know!!!?!??!"

can't wait to go to bed again!


“Great Bed!”

  • Comfort: Just right
  • Support: Excellent
  • Durability: Don't know
  • Pressure relief: Excellent
  • Temperature: Just right
Pros:
Comfort, Firm Comfort, Pressure Relief.
Cons:
Initial Comfort.

Make no mistake this bed is quite firm at first. There is a reason Serta wants you to sleep in it for at least 30 days prior to return. However, if you have back pain and are looking for support and comfort look no further! I've had back pain for yrs and after only a few weeks in this bed it is GONE! I think the gel does work to stay cooler as i live in the PNW with no ac and have no problem. The bed will take a couple of weeks to get used to but after that you should be in love with the bed...and best part is if your not just return it before 120 days. And a 25 yr warranty, that's great! Bottom line is if you have back pain and are looking for a great bed with great support that is amazing to sleep in give this bed a try. If you don't have back pain and are looking for a plush super soft bed this may not be a good fit. Hope this help.


“Great bed, great price”

  • Comfort: Just right
  • Support: Excellent
  • Durability: Slightly better
  • Pressure relief: Excellent
  • Temperature: Just right
Pros:
Comfort, Customer Service, Edge Support.
Cons:
None

I bought this be some months ago and It is great! The people at Americas Mattress were very friendly and knew what they were talking about. They made everything as easy as possible. I have no complaints!


“Best mattress i have ever had”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
comfortable, good quality. durable, allows me to sleep sound while my partner tosses and turns
Cons:
none
  • The Vera Wang product line
  • Purchased in Apr 2010

This mattress was purchased after i had been struggling with years of back pain. i purchased the memory foam version of this and started noticing a difference with in the first 3 months. i feel like i am sleeping on a cloud! it also for some reason stopped me from rolling around so much in the middle of the night. after i had surgery and i was instructed to stay in bed for days i knew this was by far the best mattress i have ever had. in the past i couldnt stay in bed for more then a few hours but with the memory foam vera wang mattresss i found i could stay there all day and all night and not feel sore. ive had the best sleeps on this . BEST MATTRESS EVER! best sleeps, hugs my body perfectly, very comfortable. i have owned this mattreess for three years and no problems


“Super Comfortable but didn't last”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
The plush pillow-top on this is super comfortable.
Cons:
After 4-5 years the bed needed to be replaced.

My husband and I really loved this bed, it was very comfortable. When we were away we were always glad to come home to our very comfortable bed. However, we are replacing it after just 5 years because it hasn't lasted.


“Coughing all night but mattress is comfortable”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
Firm when you first get into bed but your body sinks and pressure points are reduced for a comfortable experience.
Cons:
I'm trying everything to get rid of the chemical smell. It is making me cough all night. Air out first.

The "Off Gassing" from the mattress is not tolerable by a person with sinus/allergy problems and sensitivities to strong odors including perfumes. I picked this iComfort mattress because the other foam mattresses were smelling really bad in the show room and I did Not notice any smell from the iComfort in the showroom.
I think this problem needs addressed so people can figure out how to get rid of the odor fast before using the bed.
The salesperson was great through our whole experience and the delivery was fast and excellent. I love the whole bed but am trying to figure out how to get the odor to go away. I can't find information on the internet or the manual about getting the odor out. I recommend this mattress for comfort but it needs aired out before sleeping on it.


“So far....”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
No 'off gassing' odorous, motionless when either of us moves and it is firm, as we wanted it to be,
Cons:
none so far

We love our new king sized Genius. We both have back and joint issues. So far we have not experienced the mattress heating up, unpleasant odors, sinking in of the mattress, or anything else negative. We are both 'plus sized' people and my husband is always warm. The salesman did tell us that the storage of the mattresses can cause the odors and sinking in of mattresses. He said it depends on whether or not the are stored laying flat or standing upright will determine if there is off gassing. Warehouse handling can affect whether or not it will sink in in spots too, he said. All I know is that we LOVE our Genius. Lest I forget, he threw in two free scrunch pillows! They are WONDERFUL!! We both snore, but much less since using these fantastic pillows. The only reason we both know this is because he got up to let the dog out and had to check to see if I was ok...wasn't snoring loudly! He used to wake himself up snoring...Sleeps through the night with no neck or back pain and minimal snoring. Best purchase we have made in 20 yrs of marriage!


“Perfect”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
support, comfort and staying cool
Cons:
none yet

Picked this mattress up a month ago and absolutely love it. It starts out pretty firm like i was told from the store assistant manager but after a couple weeks its becomes perfect. Great bed for a great price


“Roll from pillow to foot end to ease firmness”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
1/2 the price of TempurPedic & cool, not freezing cold!
Cons:
Those in stores are already broken in, must give new ones 60 days. (2 weeks if you roll on it.)

If 2 firm at 1st, get on bed once per day & roll from pillow end to foot end. I still believe in turning mattresses (not flip, but turn). Hoping this bed will last at least 15 years. Love the firmness.


See all Serta mattress reviews →


Recent Complaints Serta

“Old Softy”

  • Comfort: Way too soft
  • Support: Poor
  • Durability: Slightly worse
  • Pressure relief: Poor
  • Temperature: Just right
Pros:
Appearance, Motion Isolation.
Cons:
Soft Comfort, Support, Warranty Claims.

This bed does have soft places even after one year. If you need any firm support this bed is not for you. I weigh 130lbs and my husband weighs 200, It is very obvious if you get on his side of the bed that there is a softer feel even in one year. Have called the store but was told warrenty only recognizes a measurable indentation as a defect,anotherwards, you must be able to look at it and see an indentation not feel it! We are now getting ready to get rid of it. Both of our backs hurt in am.2600.00 down the toilet!

Official Response

By Serta Care from Serta Mattress on May 8, 2013 — We hate to hear that you are unhappy with the Insight, especially since we have so many people who love it. We do offer the 120 trial to help customers get a feel for the bed and whther or not that specific model will be a good fit for them.


“not a fan”

  • Comfort: Way too hard
  • Support: Poor
  • Durability: Don't know
  • Pressure relief: Poor
  • Temperature: Just right
Pros:
Temperature Control.
Cons:
Conforming, Firm Comfort.

I had a bad feeling when this bed was delivered and it was hard like a rock. I was told it was hard because it was cold in the delivery truck and the memory foam takes a few hours to soften once at room temperature. 9 weeks later, the bed was not much softer than when I purchased it. I woke up with backaches many times during the first few weeks because the mattress was hard and did not conform to my body shape, so there was a gap under my lower back. The one good thing about this mattress was that I did feel some temperature difference related to the cooling technology, but that was not enough to keep me comfortable, so I returned this bed.


“Too hot”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
Comfortable
Cons:
This bed was supposed to be cooler than regular memory foam but it is still too hot.

I will never purchase any mattress again that has memory foam no matter the hype of "cool gel technology"...it just doesn't work!
I need to get up 1-2x a night to let it cool off before I can get back to sleep on it again. My room temp is between 55-60 degrees & I'm still throwing the sheets off.
I'm hoping Serta still makes a bed without this new technology?

Official Response

By Serta Care from Serta Mattress on April 12, 2013 — We do sell mattresses without memory foam, but we do also want to make sure that you have sheets and a mattress protector made of breathable materials where you can get the full benefits of the Cool Action material.

Serta


“Gone bad after 2 years”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
At first the mattress was awesome!! Best we had ever had.
Cons:
Sagging and severe body impressions. The springs make noise every time you sit on the bed.

We have had this mattress for 24 months. We have severe body impressions that are now causing us of have restless nights and back pain in the morning. Serta has denied our claim since the body impressions aren't greater than 1 3/4" in depth. My husband is in the military with a very demanding job and needs his rest at night. We should not be looking to purchase new mattresses so soon. Trump should not stand behind this poorly made product.


“Disgrace to the Company ”

  • Comfort
  • Support
  • Durability
  • Value
Pros:
delivered on time
Cons:
mattress has sunk, company representatives are rude and unhelpful, inflamed previous back problems, lack of sleep,

the mattress began sinking at the 2 month point after purchase when the retailer was contacted a large pile of paperwork was given to us which needed to be completed. they took several months to review the complaint and then could not bother to show up at any of the times which were arranged to review the mattress. finally they arrived took a look and said there was nothing wrong. Whoever came is blind! company does not stand behind it's product at all, contact to Trump mattress company received no responses

Official Response

By Serta Care from Serta Mattress on March 1, 2013 — We're very sorry to hear about your experience. We'd like to learn more to get an understanding of what happened. For further assistance, please connect with us at SertaCare@gmail.com

Serta Mattress


See all Serta mattress reviews →

Q&A Serta

See questions from other mattress shoppers

Answered by Serta (3)


Related Questions (11)

Deals Serta

Sorry! There are no active deals near Seattle, WA on Serta.
Be sure to check back soon to find out about the next promotion available for Serta mattresses.

Connect with Serta

Recent Tweets From Serta

Stay on top of the latest news, contests and promotions from Serta!

May 21st, 2013 · Watch our new commercial to learn all about our latest #iComfort technology & about our Triple Bonus Offer! http://t.co/YD3li6C3kF
May 18th, 2013 · Planning to upgrade your mattress? Bring home a Serta #PerfectSleeper for as low as $299 during our Hot Buy event! http://t.co/WPgScFThMI
May 17th, 2013 · We love our fans! #FF

Recent Facebook Updates From Serta

Stay connected with Serta and meet other Serta mattress fans!

Memorial Day is around ...

Memorial Day is around the corner and we have some awesome mattress deals for you. Check out our new commercial to learn about our latest iComfort gel memory foam technology and our Triple Bonus Offer. Then, visit us online to learn more and find retailers. http://www.serta.com/promotions/triple-bonus


May 21, 2013 5:00pm

Planning to upgrade your ...

Planning to upgrade your mattress? Bring home a new Serta Perfect Sleeper® for as low as $299 during our Hot Buy event! Click to learn more & to watch the new Counting Sheep commercial - http://bit.ly/10EuWTa

Our Triple Bonus Event ...

Our Triple Bonus Event is here and you can get in on it even before Memorial Day! Get up to $400 in savings on a Serta adjustable foundation, plus 2 free iComfort® pillows and a free iComfort® mattress protector with qualified purchase of an iComfort® or iSeries® mattress, running until June 2nd.http://www.serta.com/promotions/triple-bonus

About this Manufacturer Serta

Status:
Active

Details

Support Core:
Varied

Contact

Phone:
(847) 645-0200
Phone:
(888) 557-3782 (US Toll-Free)
Phone:
(877) 809-0094 (Canada Toll-Free)
Web:
Serta website

Company

Located:
Hoffman Estates, IL
Tagline:
We Make the World’s Best Mattress
Founded:
1931

Additional Information Serta

Description:

Serta is a large mattress manufacturer founded in 1931 that is based in Hoffman Estates, IL the United States.

Editor's Note(s):

  • Serta's parent company is known as National Bedding Company. Serta mattresses are available at Sleepy's, Mattress Firm, Sears, Macy's, Badcock Home Furniture & More, JCPenney, and Farmers Home Furniture, along with many other mattress retailers.

Corrections:

Have an update or correction to our information about Serta? If so, please take a moment to suggest an edit.

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