A bedding brand leader, Serta is one of the most recognized and trusted brand names among consumers everywhere. Formed in 1931, Serta is the second largest selling mattress brand in the United States and the manufacturer of the best-selling premium mattress in the United States, the Perfect Sleeper®. Retailers have ranked Serta as a leader in product quality. Consumers have ranked Serta as the #1 mattress brand for Comfort, Quality and Owner Satisfaction. (Source: Arbor Strategy Group, 2007).
The Counting Sheep
Serta launched the Counting Sheep national campaign in 2000 and it has been a success with consumers nationwide ever since. In 2008, the Serta Counting Sheep were selected by Advertising Week as the Advertising Icon of the Year. The reluctant brand icons were later immortalized in the Advertising Icon Hall of Fame.
Our Product Portfolio
Serta is proud to offer a variety of innovative products with today’s most advanced comfort and support features. The Serta product portfolio includes:
The Serta Perfect Sleeper®: The best-selling premium mattress in the United States, and the first official mattress of the National Sleep Foundation.